Heineken RFK Stadium
Heineken has collaborated with Dynamic Advertising Solutions (DAS) for various print promotional projects, including a significant installation at Washington D.C.'s Robert F. Kennedy Memorial Stadium (RFK Stadium).
DAS was entrusted with the entire installation process, overseeing on-site production from the project's inception, including measurements, 3D renderings, and design. After gathering all the necessary information, we created templates for each location, allowing us to visualize the required coverage area and the optimal spacing between installations.
Our objective was to implement wraps at four distinct stadium locations, incorporating both Heineken and D.C. United's brand identities while maintaining a consistent visual theme. One challenge we encountered was merging different elements from each brand to create a unified design. Fortunately, this was somewhat simplified by the shared color schemes of both brands, featuring red, black, and white.
The final design was successfully produced and installed at RFK Stadium. In 2016, DAS was also tasked with updating these designs to incorporate the new D.C. United logos.
