Caber

This project revolved around creating a corporate identity for a fictitious company specializing in accessory sales, named Caber. Caber's focus was on offering personalized leather wristbands, drawing its name from the Scottish Highland Games' caber toss. In this traditional Scottish sport, participants aim to successfully throw a tapered pole (the caber) in such a way that it flips end over end, with distance being irrelevant.

The company's logo drew inspiration from Celtic interlocking designs, mirroring its commitment to embody the essence of its namesake. The objective was to convey a rugged and authentic identity, avoiding excessive embellishments, akin to the spirit of the caber toss.

The project encompassed the development of Caber's overall identity, stationery, packaging, and the wristbands themselves. Each wristband tag was designed to be customizable, allowing customers to personalize their purchase.